Business Development

Define details of your key market segments - Product, Price, Promotion, Placing

Manage the promotional activity in each segment including costs and media

Report on how effective you are in each segment

	Do you know how effective your marketing is?
	What return do you get from any marketing campaign?
	Which customers are in each segment?
	How did you attract your best customers?

Understand which campaigns attracts customers for all segments and how successful they are.

Focus on how to be more effective in each segment.

Analyse activity in each sector and by operator